4/2/2023 0 Comments A fashion love affair blogThis buzzy collaboration might have left some slightly confused, but an official from Prada Korea later explained, “Jaehyun is currently the most sought-after K-pop artist. The singer, thus, became the only celebrity in the world to broadcast Prada’s collection that season. Surprising fans, Jaehyun live-streamed the fashion show on his personal Instagram account. Not only did the star showcase his deftness as a model, showing off a full Prada outfit, but he also took his friendship with the brand to the next level. While many celebrity friends and ambassadors of the brand shared their looks and best poses on Instagram, it was NCT’s Jaehyun who set social media ablaze. However, loyal to the premise of reaching beyond borders-after all, the collection was titled Synchronic Views-the runway was also broadcast online. Marking their return to physical events, the show was highly anticipated and it was simultaneously presented in Milan and Shanghai. Jaehyun’s Iconic Prada Live StreamĪ few months later, amid Milan’s Fashion Week, Prada showed its Spring/Summer 2022 Womenswear collection. Noted for his outstanding visuals and clean, sophisticated style he had previously been invited to Burberry’s Autumn/Winter 2021 show. Jaehyun, however, was no stranger to the world of fashion. It became the first of many invitations to come. Needless to say, reactions were overwhelmingly positive as fans promptly turned Jaehyun and Prada into trending topics. Decked in a black mohair suit and a patterned turtleneck from Prada’s Fall 2021 runway, the idol invited fans to tune in for the online show. Among the star-studded list of VIP attendants, NCT’s Jaehyun caused an Internet frenzy when he took to Instagram to share pictures of his front-row look. For the occasion, several Korean stars, including Lee Jong Suk, Monsta X’s Shownu, BamBam, and Yugyeom joined the event digitally. Prada, however, stuck to an online format that favored remote front rows. It was June 2021, and fashion brands were slowly returning to in-person events. Jaehyun x Prada’s SS 2022Ī season after the debut of Miuccia Prada and Raf Simmons’ partnership, Prada presented its Spring-Summer 2022 menswear collection. In 2020, opening a new chapter in the brand’s history, the Belgian designer Raf Simmons joined Miuccia Prada as co-creative director. Inherently modern, yet classic, the fashion powerhouse mixes Italian elegance with the eccentricity Miuccia Prada is recognized for. The Prada Group then launched a menswear line and a sister label called Miu Miu - an affectionate nod to Miuccia’s nickname.Ī post shared by Prada Prada enjoys great popularity with a style that is often described as ambiguous. After conquering Europe, in the 1990s Prada’s expansion reached Asia and the United States. First adding handbags and footwear and then introducing a womenswear line, the fashion house found global success. Miuccia Prada’s understanding of marketing and her genius creativity pushed the company in a different direction. Prada, however, remained a business with little innovation until the 1970s, when Mario’s granddaughter, Miuccia, took over the brand. In the years that followed, it turned into a coveted label among the Italian aristocracy. Originally dedicated to the creation of leather goods, it became the Official Supplier of the Italian Royal House in 1919. The House of Pradaįor those unfamiliar with the history of the Italian fashion brand, Prada was founded in 1913 by Mario Prada. Following his announcement as Prada’s South Korean Ambassador, EnVi revisits the blooming fashion love affair between Jaehyun and Prada. Through a strong association with the Italian house of Prada, Jaehyun is currently making waves in the world of fashion. The title does not only come from the talents he’s flaunted as a performer, but also from his fast advance toward fashion fame. The singer and actor, better known as a member of the K-pop group NCT, is nowadays - in the words of Prada’s representatives - one of the most sought-after K-pop artists. To say Jeong Jaehyun is a star on the rise would be an understatement.
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